Photochrome, 1945

Kodak introduced Kodachrome in 1935, a film that became the industry standard for photography and cinematography because of its subtractive color method. Postcard publishers also embraced it and since the 1950s, almost all postcards are photochromes.

Packer Memorial Church, Lehigh University Bethlehem, Pennsylvania. Scheller Co., Hackettstown, N. J.

Packer Memorial Church, Lehigh University Bethlehem, Pa. Scheller Co., Hackettstown, N.J.

Lehigh University Packer Hall. Scheller Co., Hackettstown, N.J.

Murray H. Goodman Stadium, Lehigh University

Bethlehem - The Lookout. Scheller Co., Hackettstown, N.J.

Grace Hall, Lehigh University. Kline Bros. Paper and Twine Co., Allentown, Pa.

Lehigh, Packer Hall, The University Center. Scheller Co., Hackettstown, N.J.

Homer Research Laboratories

The Taylor Gymnasium and Field House. Bob Wyer Photo Cards, Delhi, N.Y.

Alumni Memorial Building. The Scheller Co.