Size and Measurement Charts
If you are going to buy new clothes without trying them on first, chances are, you want to make sure you get the right size. To do that, you would want to measure yourself and see what you match up with in the clothing brand’s size chart. Luckily, Sears provided size charts for every garment they sold in their catalogs, many of which can be seen here. Sears tended to categorize women’s sizes by body shape in addition to actual measurements, as follows: misses, juniors, shorter women, women, larger women. Further descriptions of these categories can be found in a full-page spread from the 1956-7 catalog.
